1. Types of Customer Data

The types of Customer Data that SilkAir collects depend on the circumstances of collection and on the nature of the service requested or transaction undertaken. There are two broad categories of Customer Data we collect at SilkAir:
 
1.1 Individual "Customer Data" which is personal information that links back to an individual e.g. name, address, phone number, email address and credit card information.
 
1.2 Behavioural Data e.g. number of passengers flown, hits to website. This is stored purely for analytical purposes, and is entirely anonymous.This information will not be stored to your customer record, and will only be aggregated for statistical analysis so that we can better understand our customer profile and improve our service offering
 
2 Purpose For Collection, Processing and Disclosure
It is our policy not to ask you for Customer Data that we don't need or won't use. Some of the purposes that we commonly use for collection are:
 
2.1 Providing services to you such as processing a transaction e.g. making a booking, Internet check-in, registering for our frequent flyer programme
 
2.2 Marketing and communicating with you in relation to products and services offered by SilkAir, our airline and service partners, as well as our appointed agents
 
2.3 Safety, security and legal compliance
 
2.4 Processing and Disclosure
 
In addition to processing data for the purposes outlined above, SilkAir may disclose Customer Data to our lawyers and legal advisors for establishing, exercising or defending our legal rights. We will also reserve the right to share your Customer Data in the event of an emergency that threatens the life, health or security of an individual.
 
3 Consent
Where possible, we adopt an "opt-in" policy for attaining customer consent. Express written consent will be sought from you wherever possible when collecting your Customer Data e.g. signing a form or checking a box. We also acknowledge that in the course of performing servicing functions such as making a booking, or stating a meal preference, that this information by nature of the task will need to be captured. In such instances, consent will be implied e.g. you inform us that you have a specific allergy or health condition.
 
In addition, you are able to withdraw your express consent at any time by contacting SilkAir (Note: this service only applies to KrisFlyer frequent flyer members and customer who have registered through our "websites") or amending your Customer Data by logging on to your website account.
 
We will not seek consent for "behavioural data" as this is not linked to a customer record. For more information on collection and usage of Customer Data obtained from our "websites", please refer to Section B.
 
4 Access to Customer Data
SilkAir may, upon your written request to our Customer Affairs Department (see Section 9) allow you to view the personal Customer Data we have stored on you. We reserve the right to charge an administrative fee for this service. On receipt we will acknowledge your request and will give you an estimate of when we are able to respond to your request. In exceptional circumstances, SilkAir reserves the right to deny you access to your personal Customer Data and will provide an explanation.
 
5 Retention of Customer Data
We will retain your Customer Data for as long as it is necessary to fulfil the purpose for which it was collected, or as required by relevant laws.
 
6 Accuracy
We need your help to keep your data up to date. You can inform us of changes in your Customer Data by contacting us and putting it in writing (see Section 9).
 
If you are a KrisFlyer frequent flyer member or a registered website user, you may log onto your website account. SilkAir may also request Customer Data updates from you from time to time.
 
7 Security Safeguards
SilkAir takes the security and protection of your Customer Data very seriously and has security safeguards in place to store and transmit data through our systems. If a customer has not taken reasonable care to ensure the confidentiality of his or her Customer Data, SilkAir will not be liable for any misuse caused. If you have any concerns about security, you should contact us (see Section 9).
 
8 Updates to the Privacy Policy Statement
We will amend this Privacy Policy statement from time to time and the updated versions will be posted to our website and date stamped so that you are aware of when the Privacy Policy was last updated.
 
Subject to applicable laws, the prevailing language of the Privacy Policy will be English. In the event of any inconsistency in interpretation between the English version and any translation of the Privacy Policy, this Privacy Policy statement in English will prevail.
 
9 Contact Us
If you have comments or questions about this Privacy Policy statement, please contact us in writing at the address below referencing 'Privacy Policy':
 
Head Customer Affairs
SilkAir (S) Pte Limited
P.O Box 14, Changi Airport
Singapore 918144
 
Or email SilkAir_WebsiteFeedback@singaporeair.com.sg referencing : Privacy Policy

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1 Security Safeguards
We take the protection of your Customer Data on our website very seriously.
 
All Customer Data collected through our "websites", e.g. http://www.silkair.com is protected by a secure server. In addition, SSL (Secure Socket Layer) ensures secure transmission of data from the internet to our systems.
 
To give you secure access to our online services and your frequent flyer account, you can register with us, and we will give you a membership number/ User ID with a PIN that is unique and personal to you. You should not share your membership number/User ID or PIN, and should always "log off" once you have finished your session on the websites. As additional security features, we have implemented a time stamp showing the time you have been on our websites and the last time you logged out. If you detect any anomalies you should inform us immediately (see Section 9 of Part A). We have also provided a lock out feature in the event you fail to log in successfully after a number of attempts. Also, if you leave our website idle for a period of time, we will give you a "warning" dialogue box giving you the option to end your session.
 
2 Cookies Data
Most websites like ours use cookies to enhance your online experience. Cookies are alphanumeric identifiers that are transferred to your computer's hard drive from your web browser to recognise your preferences and to tailor content to you.
 
The cookies do not contain your Customer Data but only behavioural data which is entirely anonymous. Please refer to your browsers documentation to check if cookies have been enabled on your computer or to request not to receive cookies.
 
Information and procedures regarding cookie handling are provided by the respective browsers documentation within the browser itself by clicking on "help" and performing a search on "cookies".
 
3 Clickstream Data
In order to improve online experience, we may track online behaviour or clickstream data to advance your use of our web pages and track referrals from other websites. Such data will not be stored to your customer record, and will only be aggregated for statistical analysis.
 
4 Links to Other Websites
We provide you with links to other websites for your convenience and information. Whilst we will protect your Customer Data on SilkAir's websites, we cannot control the policies of other sites we may link to, or the use of any Customer Data you may share with them.
 
Please note that our Privacy Policy statement does not cover these other websites, and we would recommend that you are apprised of their specific policies.
 
5 Minors
SilkAir cannot distinguish the age of persons who access and use its websites. If a minor (according to applicable laws) has provided us with Customer Data without parental or guardian consent, the parent or guardian should contact us (see Section 9 of Part A) to remove the relevant customer data and unsubscribe them.

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